Tesco Store

Tesco Store
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BUS0515 Business Enterprise Group Assignment

BUS0515 Business Enterprise Group Assignment
>> Tesco Store - Paradigm Mall (Malaysia)

Sunday, 27 April 2014

Part 2 - Business Sustainability (2b)


2(b) – The types of business (es) that the company is currently involved in.



The Tesco Store we have visited in Paradigm Mall is not a stand-alone Tesco, but is an anchor tenant of the Paradigm Mall. One of the businesses which the Tesco Store in Paradigm Mall involved in is a retailer, in which they purchase the products from the manufacturers, and sell it them in a small quantities to the consumers. This retailer store is known as a discount department store that consists of various department stores that carry with a wide selection of consumer products in different categories, such as electrical appliances, groceries, fresh food, men’s and women’s apparel, housewares, furniture, and many more. It is very convenience for the consumers to search for the goods which they want to buy. The products can also turn over quickly as they are offering in lower prices.





Besides, this Tesco Store is acting as a wholesaler as well, where they purchase the products from the manufacturers in large quantities, break the bulks, repack the products, store the products and resell them to the retailers or the small stores. Apart from that, bakery is also one of the businesses that the Tesco Store involved in, where they hire workers to produce their self-made breads, such as doughnuts, French breads, sausage rolls, small buns, croissants, and many more. In addition, the Tesco Store in Paradigm Mall has provides the after-sales service, which the service is provided for the products’ maintenance or repair during and after their warranty periods. These products are usually home appliances, such as refrigerators, televisions, air conditioners, washing machines, and many more.

Moreover, this Tesco Store is one of the outlets who sell their own products – Tesco Value, Tesco Choice, Tesco Light Choices, and Tesco Finest, which are also known as private label brands. Tesco Value is the products sell in the cheapest; Tesco Choice is the products which is most prefer by the customers; while Tesco Light Choice provides the products which are for the health-conscious, for example lower levels of sugar, fats or calories; and Tesco Finest provides the finer products which is in better quality. These private label brands are the products owned by the Tesco Company and also sell in lower prices.


Other than that, they also involved in sublet or consignment with Natural Health Farm (NHF), in which they rent part of their places for the company to sell their products, or consign with the company to have a profit sharing. Whereby, these are based on our observations. Last but not least, this Tesco Store is also one of the outlets which have helped other companies to promote their products, for example, giving the samples or testers to the consumers. 

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